INTERNATIONAL CONGRESS ON CURRENT DEBATES IN SOCIAL SCIENCES
ULUSLARARASI SOSYAL BİLİMLERDE GÜNCEL TARTIŞMALAR KONGRESİ
28-30 September 2018, İstanbul
PROF. DR. F.BURCU CANDAN (KOCAELİ UNIVERSITY)
DR. BİLSEN BİLGİLİ ( KOCAELİ UNIVERSITY)
Marketing – the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.